After hundreds of conversations with CDOs, Head of Data, Data Governance responsible and Data Quality experts, we have distilled the top 5 data quality myths.

In this Whitepaper we have summarized some of the most common questions and arguments that data professionals deal with.

The examples come from people working at companies

• with >500M€ annual revenue (often 1-10 B€)

• from various industries such as energy utilities, industrial goods, automotive, consumer products, healthcare, technology and telco, as well as insurance and banking

• mostly European, and some based overseas